ANDhe champion of the Liga ACB has a new companion in its ‘new skin’.Real Madrid de Baloncesto changes its main sponsor from next year after the arrival of Autohero replacing Palladium Hotel Group, brand with which they reached a Spanish Cup, three Super Cups and an Endesa League championship as well as a Euroleague final lost to Efes in Belgrade.
Also, Madrid has also presented what the new shirt would look like for the season. Follow the line of the football team, especially in the purple on the side and the typography reminiscent of the centenary season of the white entity.
It is an agreement that extends for three seasons and officially starts on July 1, 2022. “It’s a beneficial agreement for both parties,” Felipe Reyes, Real Madrid ambassador, told the white club’s official media. “It is a young company and a leader in its sector in Europe, and demonstrates a continuous commitment to innovation”, commented Emilio Butragueño, Director of Institutional Relations.
Real Madrid has had sponsors on its shirt since 1982. That adventure started with Zanussi and Iberia, and their main over the years has been Teka, with whom they had two stages. One of ten years, between 1992 and 2002, and another between 2014 and 2017.utohero is the new one in the collection.