CaixaBank reinforces its commitment to the lower categories of the CB Granada Foundation

The financial entity continues the collaboration agreement that the rojinegro club had with Bankia since 2019. The official kits of the 41 teams that make up the Granada Foundation youth squad will wear the CaixaBank brand. Juan Ignacio Zafra, territorial director of CaixaBank in Eastern Andalusia, highlighted the importance and symbolism of this agreement “with which the new CaixaBank will continue to support one of the great initiatives that have been supported in the city of Granada in recent years. years”.


CaixaBank and the CB Granada Foundation have held a meeting to deliver to the players of the different lower categories of the CB Granada Foundation, the new sports equipment that the CaixaBank brand already incorporates after its recent merger with Bankia.

The president of the CB Granada Foundation, Óscar Fernández-Arenas and the territorial director of CaixaBank in Eastern Andalusia, Juan Ignacio Zafra, have had the opportunity to talk with a group of young players from different categories and present them with their new kits.

The agreement between both institutions allows continuity to the lines of collaboration maintained in recent years to support the lower categories of the rojinegro club, influencing the development of educational programs for the formation of values ??of the youngest players.

The quarry of the CB Granada Foundation is made up of 41 teams of categories ranging from Baby (3 to 6 years) to Junior (17 and 18 years). In total, the number of homegrown players who will benefit from this collaboration agreement exceeds 720.

The president of the CB Granada Foundation, Óscar Fernández-Arenas, has expressed his gratitude to CaixaBank “for the support it has given us, since we have noticed the affection towards us seeing the speed with which this whole change of image has taken place in all the players in our lower categories ”. The club’s top president added that “for the CB Granada Foundation it has been the most important thing from the beginning” and acknowledged that “we share a series of essential values ??together with CaixaBank and we hope to maintain our union for many years”.

For his part, Juan Ignacio Zafra has insisted on the importance for CaixaBank “to give continuity to agreements like this one, since they allow us to work from the base on the values ??of the youngest, using sport as a catalyst and social transformation agent” . The territorial director of CaixaBank explained that the financial entity “will continue to support one of the great initiatives that have been supported in the city of Granada in recent years”.

About CB Granada Foundation

The CB Granada Foundation, as a non-profit organization, pursues general interest purposes such as the promotion, development, and development of activities related to culture, leisure and sports.
It develops in different aspects:

· Promoting the sport of Granada, especially basketball, promoting its practice in society through the creation and support of sports clubs and sections that participate or not in federated competition and recreational and recreational activities.

· Through scholarships and grants for study, preparation, training and research that lead to the evolution and development of sports activity, as well as awards to athletes and leaders of sports entities.

· Through the creation and participation in activities conducive to the promotion and dissemination of culture and sport.

Being a member of the CB Granada Foundation implies an effective commitment to the development of sport and culture in Granada, with all the benefits it brings to the youth of our land.

CaixaBank, a leading sponsor of Spanish basketball

CaixaBank is a sponsoring partner of the Spanish Basketball Federation (FEB) and official sponsor of the Spanish team, both female and male, in all its categories, ranging from absolute to sub-16, and main sponsor of the Spanish Federation of Sports for People with Physical Disabilities, with the aim of promoting wheelchair basketball.

The financial entity has been involved with national basketball since 2013 and its involvement and activation of multiple initiatives around this sport have helped to make visible and expand the impact of the greatest international successes.

In its implementation of the local sponsorship strategy, CaixaBank has collaborated with the main basketball events that have been held in the last decade in Spain, both professionals and amateurs, transferring the values ??of sport to all corners of the country.

Proof of this is the commitment as an official sponsor of the 2014 World Cup held in Spain, the activation of multiple initiatives coinciding with the FIBA ??windows played throughout the territory, the collaboration with the Women’s Basketball World Cup held in Tenerife on year 2018, the women’s Eurobasket that is held this year in Valencia or the historic commitment to the Plaza 3×3 circuit
CaixaBank, the largest 3×3 basketball circuit on the street that has been held since 2012, one of the benchmark competitions in grassroots sports that has brought together more than 42,000 players of all ages and has received more than 200,000 visitors after touring 39 Spanish cities throughout their history.

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