The president of Força Lleida, Albert Aliaga, and the director of the CaixaBank business area in Lleida, Albert Biosca, have signed this new agreement, which will link both entities for this season.

Aliaga has affirmed that the renovation “reinforces the link between entities and supposes a formative impulse for coaches and players of the club”. For its part, Biosca has highlighted the importance of this agreement, thanks to which the entity’s support for Força Lleida “is a boost to CaixaBank’s strategy, which remains firm in its commitment to sport and Lleida”.

From the “la Caixa” Foundation, the financial institution supports the Força Lleida grassroots team project through the club’s basketball school, with the aim of spreading the values ??of sport among the youngest.

CaixaBank, a leading sponsor of Spanish basketball

For CaixaBank, sports sponsorship is a strategic communication tool that imparts values ??that the entity shares with basketball such as leadership, effort, improvement and teamwork. For all these reasons, CaixaBank is one of the sponsoring companies of the Spanish men’s and women’s basketball team and a partner of the Spanish Basketball Federation as well as the main sponsor of the Spanish Federation of Sports for People with Physical Disabilities, with the aim of promoting the Wheelchair Basketball.

In its local sponsorship strategy to generate notoriety in the territory of influence, CaixaBank has collaborated with the main events that have been held recently in Spain, both professionals and amateurs, transferring the values ??of sport to all corners of the country.

Proof of this is the commitment to the Plaza 3 × 3 CaixaBank circuit, the largest 3 × 3 basketball circuit on the street that has been held since 2012, one of the benchmark competitions in grassroots sports that has brought together more than 42,000 players of all ages and received more than 200,000 visitors after visiting 39 Spanish cities throughout its history.