DEPT. COMMUNICATION MOVISTAR STUDENTS

Zity by Mobilize, the carsharing brand that has achieved a privileged position in Madrid, has announced the signing of an agreement with the Movistar Estudiantes Club, through which it becomes the Official Supplier of the Movistar Estudiantes Women’s Team, one of the teams with more tradition in the field of basketball in our country.

This alliance, which covers this season and the next, is one more example of Zity’s strong commitment to sport – especially women’s – as well as to society, sustainability and support for the community, three values ??that are also They are part of the philosophy of the Club Movistar Estudiantes.

“We believe in supporting sports, particularly women’s sports, and we want to contribute to the equality of both through this agreement. In addition, values ??such as social commitment, sustainability and support for the community unite us with the club, and that is something that we are very aware of. We have the ability to reach many men and women from Madrid through our own vehicles and means, to whom we can directly bring this sport closer to them”, says Pilar García, CMO & PR Manager of Zity.

As part of the agreement, Zity will facilitate the movement of the first team players thanks to its shared mobility and zero emission vehicles, as well as carry out activations with employees and subscribers so that they can enjoy balance bonuses.

“It is great news to be able to add a brand like ZITY to the student family, together with the rest of the companies that provide us with mobility within the club, which means that we have a very complete offer so that our players, employees and subscribers can move around Madrid. In addition, the fact that their cars are 100% electric and zero emissions make them directly linked to the strategic objectives of the club”, in the words of Miguel Ortega, Director of Operations of Movistar Students.

Via Feb.es