Antonio Martin, president of the Association of Basketball Clubs (ACB), talked about the possible return of the public to the stands of the pavilions with the start of the new Endesa League season. “Everything we organize we do with an end customer, the fan. When we take away what they most wanted, they feel empty and we feel empty. I am optimistic to think that for a matter of analysis of the pandemic, the numbers with the vaccination allow the return of the public at the beginning of the season, “he said.
“As a professional sport we go with football and the rest of the sport goes the other way. That it has been announced that each Community does that approval, is good. The exact number will depend. I think we will see a minimum of 50 to 70% of the public on the court. If it gets worse, it will be more difficult. All indicators encourage us to be optimistic for the beginning of next season, “he added.
All the indicators encourage us to be optimistic for the beginning of next season
Martin attended the presentation of a sponsorship agreement reached with Toyota: “It seems that when the sponsors meet us, they repeat and stay. We want to conquer Toyota, let them test us, let them touch us and that this union last over time. We don’t like to work in the short term and Toyota thinks that way too. “
“It gives us a terrible value that a leading brand in sales has decided to bet on us. 25 years ago Toyota decided to be very disruptive, saying ‘this is our path in the automotive sector’. That ability to break the mold, as we do in our sector, it inspires us, “he explained.
Miguel Carsi, President and CEO of Toyota Spain, indicated: “It is a union of height, we have found a way to express ourselves and seek the common good. It is important to have values ??and principles, that we unite them and that we are followers of the league ACB just like them from Toyota. It will be something very natural, very beautiful. “
“Basketball is one of the great sports in this country. We have seen that basketball is the great sport that resurfaces again. It will have more pull. We have found it to be a very nice project, “he said.
It is a union of height, we have found a way to express ourselves and seek the common good
“We are looking for a profile that we may not have been targeting until now. Basketball complements our sports strategy very well. It is one more added value, looking for a client to whom perhaps we were not paying the necessary attention. It will help us that a different customer profile approaches Toyota“, he stressed.
Subscribe to the BRAND Basket Newsletter and receive in your email, from Monday to Sunday and first thing in the morning, the exclusive news, interviews, reports, graphics and videos that will mark the day in the NBA, Endesa League, Euroleague and the rest of the basket world.