The Lucentum Foundation held an event last Friday at the Hotel Maya in which the club welcomed a new season and presented the new kits for the next season to sponsors and authorities.
Likewise, the Lucentum Foundation also presented an update of the shield, made by the Small agency, which maintains the essence of the original Lucentum Foundation logo and that with this update highlights the Alicante brand even more.
In this new version of the Lucentum Foundation coat of arms, the esplanade promenade acquires a lot of prominence, as the highest expression of Alicante. This update of the shield is framed in a branding process in which the Lucentum Foundation is immersed and which has as one of the important points the definition of values.
In this way, the Lucentum Foundation continues to take steps in its growth as a club and as a professional.
The president of the club, Antonio Gallego, has valued the presentation event very positively and commented that “the club begins a new cycle that we hope will be very positive and in which we continue the growth that we have been experiencing in recent years”
The marketing director of the Lucentum Foundation, Ignacio Marcilla, stated that “the club seeks professionalization and this definition of values ??and the brand proposal is one more step towards this. The club is taking steps at a sporting level, but it must also take them at a structural level ”.