Toyota, a leading brand in the automotive world and that carries electrifying the market for almost 25 years, and the ACB, considered the best national basketball league in Europe, have joined their paths for the next season (2021-2022).

Toyota becomes an official sponsor of the ACB and of all its competitions: Endesa League, Endesa Super Cup, King’s Cup and Endesa Mini Cup, of which it will also be official vehicle. Toyota will have presence online, on television and in the pavilions, in addition to bringing the best show to the fans with the best plays, the Top10 Toyota weekly.

Miguel Carsi, President and CEO of Toyota Spain, and Antonio Martin, president of the ACB, have sealed the agreement this Tuesday at an event held in the Toyota Spain headquarters in Alcobendas (Madrid).

There, Miguel Carsi explained: “We are very happy to become part of the ACB family. We share common values ??related to sport, such as camaraderie and teamwork, and therefore we wanted to go hand in hand with the best basketball league in Europe. Sponsorship of the ACB is part of our strategy to support athletes and athletes, linked to Olympic and Paralympic sponsorship and to different federations and clubs, within our strategic pillar Mobility For All, mobility for all, an inclusive mobility that allows to overcome all barriers “.

We are very happy to become part of the ACB family. We share common values ??and we wanted to go hand in hand with the best basketball league in Europe

Miguel Carsi (President and CEO of Toyota Spain)

For its part, Antonio Martin he wanted to “thank Toyota Spain for the commitment it has made to the ACB. He has believed in us and in joining the new direction that the ACB is taking, and today we seal a strategic union that will benefit us mutually. We are happy to be associated with a leading brand, which will undoubtedly help us continue to grow and continue the evolution of our competition. “

Common values ??of Toyota Spain and the ACB

The agreement with ACB It is framed in the Toyota’s commitment and support to sport, which is reflected through sponsorships to different sports specialties, federations and clubs. Toyota believes in the values ??transmitted by sportValues ??such as companionship, teamwork, perseverance, perseverance, improvement, solidarity and respect on the contrary. And all of them are values ??that have been part of Toyota’s DNA since its inception, shared 100% with ACB.

How the values ??of sport are key to Toyota, the company globally is The Olympic Partner (TOP), Olympic member, of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). Toyota Spain transfers this support to COI and to CPI with separate sponsorship agreements with the Spanish Olympic Committee (COE) and the Spanish Paralympic Committee (CPE).

We thank Toyota Spain for the commitment it has made to the ACB. Today we seal a strategic union that will benefit us mutually and will help us continue to grow

Antonio Martín (President of the ACB)

The sponsorship of both committees is joined by Special Olympics, who works for the inclusion of children and adults with intellectual disabilities through sports practice, Spanish Badminton Federation (FESBA), with the aim of promoting, encouraging and supporting the practice of grassroots and elite badminton, and DojoQuino, one of the largest judo schools in Spain, in addition to the Royal Spanish Cycling Federation (RFEC). And from now on, also to the ACB, to have a presence and also support one of the most important sports in the world.

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Via Marca.com